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The launch of "Hannam Soy Milk," a product by Hanamm University alumni-owned company "Hannam Doyu," is a hot topic.

작성일 2023-05-10 10:43

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Alumni of Hannam University have joined forces to establish a company named after their alma mater, "Hannam Milk," and have launched their first product. According to Hannam University on the 14th, the establishment of Hannam Union Co., Ltd. with the aim of contributing to the development of their alma mater was led by 20 alumni from the Hannam University Economics Alumni Association, active in the Seoul-Gyeonggi region. The company has pledged to donate a portion of the sales of its first product, "Hannam Milk," to Hannam University and to cooperate in promoting the university and contributing financially.
Kim Young-tae, the president of Hannam Union, is a professional management executive who graduated from Hannam University's English Department and served as an employee and director at Hyundai Department Store. The production of Hannam Milk is led by An Seong-chan, the CEO of Nonsan Strawberry Land, who graduated from the Economics Department. Nonsan Strawberry Land is a domestic OEM company that produces famous milk and dairy products. In addition, to market the product, Choi Wol-seong, a consultant for the Hannam Economics Alumni Association (graduated from German Literature Department and is the CEO of Gobi Korea), has launched Hannam Milk on a famous home shopping channel. Through alumni networks, they have also established an online shop and secured placement in 12 online markets.
According to Hannam Union, "Hannam Milk is made from 100% domestic dried powdered milk, ground using a millstone, including Peruvian maca, known for its antioxidant properties, sea bamboo shoots, a type of seaweed that grows in the ocean, seaweed calcium extracted from seaweed, and a 15-grain mixed powder made from only domestic grains." They added, "We have made an honest product, without chemical additives such as emulsifiers, stabilizers, synthetic fragrances, and synthetic pigments, to uphold the university's name."
Hannam Union has received academic advice from a professor in the Department of Food and Nutrition at Hannam University for the production of Hannam Milk and created the packaging design and product character for Hannam Milk through a product packaging design contest for Hannam University students last year.
Park Heon-sik, a managing director of Hannam Union (graduated from the Department of Applied Statistics), said, "Hannam Milk will promote our alma mater, contribute financially, and spark the nostalgia of more than 100,000 alumni," and added that they plan to release other products in the future. Hannam Milk is currently being sold online and will be available on a well-known home shopping channel in mid-March.